From extended reality to interactive technologies, immersive experiences are dominating the visitor space communication. Using technology as a medium and art, these experiences encapsulate modern expression while pushing the boundaries of our imagination
Touch and Feel
Contrary to previous generations, consumers today are making a conscious shift away from static material in favor of memorable experiences. We want to be inspired through self-discovery, and by putting our bodies and minds into stimulating and unique surroundings. With the help of technology, creating experiences has become very commonplace as we continue to explore new combinations of media and new forms of expression to capture the visitors attention.
It is entirely possible today to create experiences that can engage many of our senses at once – these are called immersive experiences. By creating an environment so contained and surreal that it tricks the mind into believing it is somewhere else, the audience becomes fully immersed and interacts with the environment on all levels, therefore retaining more detail.
“People are demanding more than just to look at an object, people want to feel part of that era - this is what makes the interaction so important,”
Interdisciplinary design, including mixed media and experiential design, will continue to encourage artists and designers to blur the lines by combining art with technology.
Out there, immersive strategies are all about regarding technology as a powerful physical transfer medium and likewise, exploring how one can find and create new purposes and meaningful applications for technologies.
Right now, the demand for immersive technology is at a high.With advances in extended reality, 3D spacial audio experiences and real-time interactive display technologies, these technologies have now become a reality for visitor interaction.